Butcher & Rose 

Project Description:

This female centric steakhouse breaks down the preconceived masculinities of the steakhouse environment. Magenta leather chairs, pink rugs, and gold finishes brings a fresh design perspective and feminine twist to a male-dominated cuisine with the intention of creating a more welcoming environment for women. The artwork package reflected the name of the restaurant through floral motifs and complimented the pink accents. Included in the art package was an augmented reality piece with a QR code plaque that viewers can scan, which brings the piece to life.